How do you sell a startup with a simple yet revolutionary idea about how to turn boring old data storage into an exciting new driver for business strategy?
Here's how: share the vision in terms of its business potential, present clear benefits and a powerful call to action. Then get out of the way.
Two weeks after the site went live, Datagravity won the best new technology award at Tech Target's VMworld—something like the Academy Awards for the data storage set.
For any startup, that's about as sexy as it gets.