Microsoft was eager to sell advertising reaching the 570+ million people who use their online properties. That meant breaking out of the tedious, text-heavy decks so prevalent in the Microsoft sales toolbox.
I reduced a 40-slide presentation to just 10 compelling slides that the VP for Microsoft Advertising delivered across the U.S. The show was driven by the speaker's script, leaving the slides free to entertain and enlighten.
The VP had this to say about the project: "I just got off the phone with Jeff to close this project out, and was highly satisfied with his skills in refining content and developing concepts."