Builder Magazine is one of the most memorable brands in business-to-business publishing.*
The publisher, Hanley Wood, asked me to leverage the power of Builder to help them promote the entire portfolio of housing-related magazines, websites and events. I worked with Pressley Jacobs Design (now Pressley Johnson) of Chicago on the flagship branding brochure.
The campaign, "brick by brick," included the flagship brochure, corporate and divisional brochures, web content and videos.
*–In the top ten BtoB brands, according to Crain's BtoB magazine.
Building the Brand for Builder